5 Ways to Improve your International SEO Strategy

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Team Finleeds
5 ways to improve your international seo strategy
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Why Should You Have an International SEO Strategy

An important digital marketing tactic used to increase a website’s presence on search engines is search engine optimization (SEO). It includes a range of strategies and methods targeted at raising a site’s placement on search engine result pages (SERPs). Despite the fact that many companies have developed effective SEO strategies for their native markets, foreign SEO is sometimes neglected or poorly carried out. Missed opportunities might result from this lack of focus on international SEO, especially for companies who already operate globally or aim to do so.

The term “international SEO” refers to the process of optimizing your website so that search engines can recognize the nations and business languages you want to target. It supports your website’s international and multilingual search engine rankings. Effective international SEO strategies must be implemented by firms as they expand their operations internationally.

It’s crucial to implement a strong foreign SEO strategy for a number of reasons. It can dramatically increase a company’s reach, to start. As of April 2023, there were 5.18 billion internet users worldwide, according to a Statista analysis. Businesses can reach a far bigger customer base and increase their chances of success by focusing on different nations and languages.

Second, global SEO enhances user satisfaction. When visitors from other nations visit a website, they anticipate finding information that is pertinent to them. An international SEO-optimized website will provide localized content, the proper currency, and the relevant language options, improving user engagement and reducing bounce rates.


Thirdly, improved conversion rates are a result of successful international SEO. Businesses can improve their chances of turning website visitors into sales by catering to local client preferences. A product having information in their native language is more likely to be purchased by 72.4% of consumers, according to Common Sense Advisory.

Last but not least, international SEO keeps companies competitive. It’s crucial to stand out in international SERPs as more firms expand internationally. Businesses can get a considerable advantage over rivals by implementing an effective international SEO strategy.


In this post, we’ll delve further into the core ideas of international SEO, examine it in depth, talk about cutting-edge tactics or methods to boost it, and examine how it applies to case studies or real-world examples. By the conclusion, you’ll know the value of a successful international SEO plan and know how to make it better.

Understanding International SEO

The process of delivering different content to a user based on their location is known as geotargeting. Geotargeting is a technique used by search engines like Google to show people the most pertinent search results. For instance, a person in New York would get different results than a user in Paris from a search for “best restaurants”.

Relative URL: These are snippets of HTML code that let search engines know the language you’ve chosen to use on a particular page so they may show that page to those searching in that language. For companies that conduct business in nations where several different languages are spoken, this is very helpful.

Creating information that is linguistically and culturally acceptable for your intended audience is known as localizing it. Beyond translation, it’s important to comprehend and cater to the unique requirements, tastes, and problems of your global audience.

Websites can use domain names that are specific to a certain nation to identify their target market. A “.fr” domain, for example, implies that the site is targeted towards French visitors, whereas a “.co.uk” domain targets UK users. Businesses may also mix generic top-level domains (gTLDs), such as “.com” or “.org,” with regionally or geographically specific subdirectories or subdomains.

Link Building

Getting backlinks from websites in the target country can increase a website’s authority and relevance, which will raise its placement in that nation’s search engine results pages (SERPs).

Every successful foreign SEO strategy is built on these core ideas. They make sure that search engines are able to properly index and serve your material by ensuring that they are aware of who and where your target audience is.


We’ll go into more depth about how to put these ideas into practice to improve your global SEO in the following section. Everything from website architecture and language targeting to content localization and global link building will be covered.

5 In-Depth Ways to Improve International SEO 

Let’s now examine how to put these essential ideas into practice in more detail.


1. Select a Web Architecture

Select a suitable web structure before commencing your international SEO campaign. Country code top-level domains (ccTLDs), subdomains with gTLDs, and subdirectories with gTLDs are the three main alternatives. Each choice has benefits and drawbacks. Strong geo-targeting signals are provided by ccTLDs like “.fr” for France or “.de” for Germany, but they can be expensive and require separate marketing campaigns. Less expensive and allowing centralized domain authority, gTLD-based subdomains and subdirectories (such as “fr.yourwebsite.com” or “yourwebsite.com/fr/”) may provide weaker geo-targeting signals.

2. Make Hreflang Tags Useable

To identify a website’s language and geographic targeting, use hreflang tags. This aids Google in serving users the appropriate language version of your page. Hreflang tag implementation that is incorrect or incomplete is a typical problem that can confuse both users and search engines.


3. Make Your Content Local

For international SEO, content translation is insufficient. Localize it to correspond to the target audience’s preferred language, cultural quirks, and purchasing patterns. Make sure your content complies with local norms and legislation as well. This covers everything, from payment and delivery options to date and time formats.

4. Create Regional Links

Link building is still a crucial component of SEO, even for international SEO. The legitimacy and rankings of your website can be improved in your target country by obtaining quality backlinks from reliable and authoritative websites there.

5. Focus on Local SEO

Even though Google dominates the market for search engines globally, certain nations favor regional search engines. For instance, Yandex is preferred in Russia whereas Baidu is used in China. Effective international SEO in these regions requires an understanding of the algorithms and policies of these search engines.


6. Worldwide Key Word Research

An important part of SEO is the use of keywords. Perform keyword research that is specialized for each target nation and language. What is appropriate in one place might not be in another because of the wide variations in local expressions and slang.

7. Listings of Nearby Businesses

It is advantageous for companies with physical presence across several nations to be featured in regional business directories and Google My Business.

8. Technical SEO

International SEO relies heavily on technical factors including site performancemobile friendliness, XML sitemaps, and appropriate URL structures, just like any other SEO strategy. Regardless of the language or location, Google needs to be able to efficiently crawl and index your website.

Your foreign SEO strategy will have a solid foundation if these procedures are put into practice. We shall examine more sophisticated methods and approaches to boost your global SEO in the section that follows.

Advanced International SEO Strategies

While the fundamentals of global SEO are important, sophisticated strategies can greatly improve your results. Here are five practical tips:


1. Utilizing Local SEO

Content translation alone does not ensure success. Having a local presence is crucial for building trust and increasing participation. This could entail setting up local customer service, engaging local SEO experts or content authors that comprehend the subtleties of the language and culture, or even planning neighborhood events or partnerships.

2. Make Use of Global Social Media Networks

In foreign SEO, social media is even more crucial than it is in domestic SEO. Different geographical areas favor various social media sites. For instance, while Facebook is well-liked on a global scale, VK is the preferred social media site in Russia, and WeChat rules in China. Increasing your visibility, driving more traffic, and enhancing your SEO may all be accomplished by promoting your content on the appropriate networks.


3. Use User-Generated Content

Reviews and testimonials submitted by users can be effective SEO tools. This is especially true for companies operating in areas where local residents might not speak the language well. User-generated material can help fill in the blanks and give your company more legitimacy.

4. Make Use of Global SEO Tools

Your foreign SEO efforts can benefit from a variety of techniques. You can watch your rankings internationally and conduct keyword research using programs like SEMrush, Ahrefs, and Moz Pro. Identifying and resolving technical SEO issues can also be aided by tools like Google Search Console.


5. Keep Current with Local SEO Changes

What works today in the realm of SEO could not work tomorrow. It’s essential to stay current with SEO trends, algorithm updates, and tactics. This is particularly true for global SEO, where you must additionally take into account adjustments to local search engine algorithms, digital laws, and online user behavior.

International SEO Case Studies

A US-based online retailer desired to increase its customer base in France. They began by purchasing a.fr domain and translated the English-language version of their website into French. They quickly understood, though, that translation was insufficient. They recruited a local French SEO company to adapt their content, improve the organization of their website, and create regional backlinks. Additionally, they started promoting their goods on well-known French social media sites and urged buyers to write evaluations in the language. Following the implementation of these tactics, they noticed a sharp rise in organic French traffic, which increased sales in the French market.

When properly applied, these cutting-edge strategies can boost your international SEO approach, resulting in greater visibility, increased traffic, and eventually, increased business growth. We shall summarize the major ideas and primary conclusions of this text in the part that follows.

Summary and Takeaways 

International SEO is a challenging but worthwhile activity that is essential for companies looking to increase their digital footprint internationally. This post guided you through the process of comprehending, organizing, and carrying out an effective global SEO strategy.

Let’s go over the main points:


1. Comprehending Global SEO

We began by defining international SEO and outlining its importance. It involves preparing your website for search engines to understand the markets and business languages you are interested in targeting.


2. Foundational Ideas

We discussed a number of important concepts, such as geo-targeting, localization versus translation, and the value of taking cultural cues into account. Technical factors such ccTLDs, subdomains, and subdirectories, as well as hreflang tags for language targeting, were also taken into account.

3. Detailed Examination

Here, the emphasis was on the procedures for carrying out an international SEO strategy, from selecting a web structure and adding hreflang tags to localizing content, building links, improving local search engine rankings, using international keywords, creating local business listings, and thinking about technical SEO factors.


4. Innovative Methods or Approaches

We talked about how to improve your local SEO approach by using strategies like building a local presence, utilizing global social media platforms, utilizing user-generated content, utilizing global SEO tools, and keeping up with regional SEO developments. We used a real-world example of a US-based online retailer successfully entering the French market to illustrate these strategies.

5. Summary and Takeaways

The key to successfully implementing an international SEO plan is to comprehend the language and culture of your target market, to observe local customs and norms, and to keep up with the SEO industry’s constant change.


There is no one-size-fits-all strategy for international SEO. To adapt to the requirements and preferences of your target audience, preparation, research, and ongoing revision are all necessary. Although it could seem difficult, keep in mind that the objective is to establish credibility and trust with your global audience in the same way that you would with your local audience.

International SEO has also become essential for firms that want to connect with and engage with customers throughout the world as a result of the development of technology and global e-commerce. Although learning international SEO might be difficult, it can also be quite beneficial. It has the ability to greatly expand your clientele and raise your company’s overall revenue.


In conclusion, it’s time to engage in an international SEO plan if your company is thinking about expanding internationally or already serves a number of nations. Your company can expand its digital footprint abroad with the help of a defined strategy, consistent work, and ongoing monitoring. This will strengthen ties with clients throughout the world and promote global growth.

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