Boosting E Commerce Sales with SEO Best Practices

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Team Finleeds
Boosting E Commerce sales with SEO best practices
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How Can SEO Boost Ecommerce Sales

The internet and the development of technology have completely changed how businesses work. Businesses are no longer limited to brick-and-mortar storefronts thanks to the explosion of e-commerce; instead, they now have access to a vast array of opportunities in the digital sphere. Search Engine Optimization (SEO) is crucial to success in this emerging company sector. SEO is particularly important for e-commerce since it increases exposure, drives organic traffic, and eventually boosts revenue. Therefore, in the current digital marketplace, the idea of increasing e-commerce sales with SEO best practices is not just a choice but a requirement.

The fact that the majority of online encounters start with a search engine makes SEO in e-commerce particularly important. It is a recognized fact that 75% of users never scroll past the first page of search results, and that 93% of online encounters begin with a search engine. Accordingly, if your e-commerce website isn’t search engine optimized, you can be losing out on a sizable portion of potential customers.

Moreover, SEO provides a more affordable method of contacting potential clients than traditional marketing and promotion. Traditional marketing techniques, such as running ads, need a significant budget and frequently yield a low return on investment. However, over half of all website traffic comes from organic search, which SEO works to increase, making it a crucial source of potential clients for e-commerce companies.

Additionally, SEO improves user experience, which is important for e-commerce purchases. A website that has been properly optimized will load quickly, have clear and pertinent content, and be simple to browse. The total user experience is influenced by all of these elements, and this in turn affects your e-commerce conversion rate.

In a world where consumers are increasingly doing their shopping online, SEO provides e-commerce enterprises with a priceless tool to differentiate themselves from the competition, reach more prospective customers, and boost sales. Driving traffic is important, but SEO for e-commerce also focuses on driving the correct kind of visitors. This entails luring customers who are prepared to buy what you’re selling and are interested in your product. You may greatly increase your e-commerce sales by attracting high-quality traffic to your website with the correct SEO tactics.

This article will examine the fundamental ideas of SEO for e-commerce, provide a thorough study of its numerous components, share advanced approaches or tactics, and display real-world applications or instances. This is due to the complexity and potential benefits of SEO. We’ll wrap up with a summary of the most important lessons learned about implementing SEO best practices to increase e-commerce sales.

Fundamental Concepts About SEO and Ecommerce

Similar to other SEO strategies, e-commerce SEO is governed by a number of basic rules. The foundation for developing and implementing a good SEO strategy will be laid by comprehending these.

Keyword Analysis

Finding the terms and phrases that potential clients use to search for goods or services that are comparable to those your e-commerce company provides is one of the fundamental components of SEO. These keywords can be found with the aid of programs like SEMrush, Ahrefs, or Google’s Keyword Planner.

Once chosen, these keywords should be thoughtfully incorporated into the headings, URL structure, product titles, descriptions, and meta tags. Avoid overloading your content with keywords, though, as this may result in search engine penalties. Instead, strive for natural keyword incorporation throughout your text.

SEO On-Page

The goal of on-page SEO is to raise the visibility of specific web pages on your website and attract more targeted visitors. Both the content and HTML source code are optimized. Every product page on an e-commerce website is a chance to draw organic traffic. It is essential to make sure that each page has a distinct title, description, and URL that contains pertinent keywords.

Image optimization is also a component of on-page SEO. Search engines can only read’ the alt text for the many photos seen on e-commerce websites because they are unable to see’ them. Thus, including pertinent keywords in the alt text of your images can increase their visibility in picture searches.

SEO Techniques

Any SEO campaign must start with technical SEO, which covers factors like website architecture, site speed, mobile friendliness, structured data, and more. E-commerce websites demand extra care with technical SEO because they are frequently bigger and more complicated than other websites.

For instance, a logical and simple site layout makes it easier for search engines to scan and index your website, increasing its visibility. Furthermore, since page load speed is a well-known ranking element, a quick-loading website is not only user-friendly but also performs better in search engine results.

SEO Off-Page

Off-page SEO entails actions taken to influence your rankings in the SERPs that don’t take place on your website. Link building, social media marketing, influencer marketing, and other strategies are included in this. The authority and search engine rankings of your website can be greatly improved by establishing high-quality backlinks from reliable sources.

UX, or User Experience

UX has a big impact on your SEO efforts even if it’s not officially an SEO tactic. A positive user experience encourages visitors to stay on your website longer and lowers the bounce rate. A reduced bounce rate can result in higher results since search engines use bounce rate as a gauge of a site’s relevance and worth.

The foundation of SEO for e-commerce consists of these essential ideas. When used properly, they may improve exposure, draw more organic traffic, and eventually drive revenue. However, given the dynamic nature of SEO, it’s crucial to stay current on changes to SEO techniques and modify your strategy as necessary. We’ll delve deeper into these topics and go through cutting-edge methods and tactics in the parts that follow.


In-Depth Ecommerce SEO Techniques

Keyword Analysis

Any e-commerce company must conduct thorough keyword research. Your site must be optimized for those search terms if you want your store to show up in search engine results when potential customers look for the things you sell. But which keywords ought to be your focus? Here’s when thorough keyword research is useful.

You can find appropriate terms by using tools for keyword research like SEMrush or Ahrefs, which are based on your items and the competitors. It’s important to select long-tail keywords (phrases of three syllables or more), which frequently have less competition and a greater conversion rate, in addition to the most popular keywords. Additionally, knowing whether users are just starting their research or are prepared to make a purchase will help you choose how to optimize your sites.

SEO On-Page

It takes more than just including keywords in your product descriptions to effectively use on-page SEO for e-commerce. Every product page should be optimized separately with a different title tag, meta description, and URL that includes the main keyword as it is essentially a landing page. Consider your page’s content as well, though. High-quality photos, thorough product descriptions, and user reviews can all improve your on-page SEO while benefiting your users.

For on-page SEO, HTML components like headers (H1, H2, etc.) are also crucial. Headers should be used properly, with H1 being saved for the primary title of your page (often the product name in an e-commerce environment), and H2s and H3s being saved for subheadings.

SEO Techniques

Due to the increased site size, technical SEO for e-commerce sites can be more difficult. For instance, duplicate content, where the same product appears in several categories, can be a problem on e-commerce sites. You can assist search engines understand which version of a page you want to show up in search results by using canonical URLs.

Another important factor is the site architecture. The ideal website architecture has every page being just a few clicks away from the home page. This not only facilitates crawling by search engines but also enhances user experience.

Page load time is a significant technical SEO component, and it’s even more important for e-commerce. Lost sales and cart abandonment might be caused by a slow page load time. Your page load time may be impacted by a variety of elements, including the speed of your server and the size of your picture files. Regular audits can aid in locating any problems that need to be fixed.


SEO Off-Page

Reliable backlinks are essential for off-page SEO. But not every backlink is made equal. Those from authoritative, pertinent websites are more useful than those from sites with low authority. You can acquire high-quality backlinks through strategies like guest blogging, influencer partnerships, or even conventional PR.



Finally, never undervalue the value of good user experience. Making your website straightforward to use is only one aspect of good UX. Giving value is another aspect of it. A positive user experience can result in higher search engine rankings. It includes specific product descriptions, high-quality photos, easily accessible customer reviews, and a straightforward payment process.

Let’s now look at some sophisticated methods and approaches for using SEO best practices to increase e-commerce sales.

Advanced Ecommerce SEO Techniques


Voice Search Enhancement

Optimizing for voice search has grown more crucial as customers use speech-activated gadgets like Google Home and Amazon Alexa more frequently. As voice searches are frequently longer and more conversational, this necessitates focusing on long-tail keywords. If your company has a physical presence, preparing your site for local SEO and structuring information in a Q&A format can both be beneficial.

Cellular SEO

Mobile SEO is becoming essential due to the increase in mobile commerce. Google uses mobile-first indexing, which means that when it comes to indexing and ranking, it looks at the mobile version of your site. It’s critical to think about other aspects of mobile SEO, such as making sure buttons are easily clickable on a smaller screen and that page load times are quick, in addition to having a responsive design that scales your site to match multiple screen sizes.

YouTube SEO

Including video on your product pages can increase conversions dramatically and improve SEO. Videos lengthen users’ stays on your website, which helps your site’s dwell time and demonstrates to search engines that you have quality content available. Include relevant keywords in your video’s title, description, and tags to maximize video SEO.

Code Markup

A sort of microdata known as schema markup informs search engines of the meaning of your material rather than just the words it contains. Rich results, which are more comprehensive and aesthetically pleasing search results, may arise from this and raise your click-through rate. Product schema markup for e-commerce can include information like price, stock level, and reviews.


Machine Learning and AI

AI and machine learning are being used by search engines more and more, thus SEO techniques need to change. For instance, Google’s RankBrain system makes use of machine learning to comprehend search queries more fully. Your website can be made more suitable for this form of semantic search by incorporating related keywords and writing in a casual, conversational style.


Advanced Link Construction

Although link building is a crucial component of SEO, tactics should go beyond simply obtaining a large number of backlinks. Broken link building, where you identify broken links on other websites and give your material as a substitute, and the skyscraper technique, where you produce content that is so useful that other websites will want to connect to it, are examples of advanced techniques.

Content Promotion

High-quality content can draw links, keep visitors on your site longer, and boost the authority and relevancy of your website. A blog where you publish articles about your products, instructions on how to use them, or news and trends in the industry could be part of a content marketing plan.

We will examine real-world examples and case studies of these tactics in the following part, which will assist to further highlight how crucial SEO is for increasing e-commerce sales.


Case Studies About Ecommerce SEO

When used in practical situations, SEO best practices not only appear to be effective in theory but also provide quantifiable outcomes. Many prosperous e-commerce companies have used SEO tactics to raise their visibility, increase traffic, and boost sales.

Let’s examine some real-world instances and applications of SEO best practices:



Known for their excellent customer service, Zappos is also a top SEO performer. For product pages, they employ descriptive, keyword-rich URLs that make it clear to clients what the page is about while also assisting search engines in indexing these pages. For instance, a page for “men’s running shoes” would have a URL like: “” rather than a general one.


As the market leader in e-commerce, it is important to look into Amazon’s SEO approach. Long-tail keywords are employed to direct visitors to particular product pages. For instance, Amazon might target a long-tail phrase like “Dell Inspiron 15 7000 laptop” that directs traffic to a particular product page rather than a general keyword like “laptop”. This tactic targets users who are more likely to convert and have very specific needs.



This online store for one-of-a-kind items and creative commodities excels at SEO. It uses product listings created by users to target a variety of keywords. Each listing made by an individual vendor serves as a possible starting point for customers looking for distinctive products on search engines.



This e-commerce behemoth is excellent at producing original, worthwhile material, particularly through their blog. While naturally including keywords to increase traffic, this content, which includes home renovation advice, décor suggestions, and product guides, adds value to readers’ lives. It’s a great illustration of how content marketing and SEO can work together.

With regard to video SEO, this online electronics merchant excels. For the majority of their products, they produce video material, and they make sure that each video is optimized with keywords in the title and description. They’ve seen a rise in exposure in Google and YouTube searches as a result, which has improved traffic and sales.


These illustrations demonstrate how companies may apply SEO best practices to improve their exposure, address user search intent, and increase traffic. These tactics, which range from improving the website’s architecture and producing distinctive, relevant content to effectively utilizing long-tail keywords and video SEO, may be tailored and implemented to any e-commerce company aiming to increase sales.


Keep in mind that SEO is not a one-size-fits-all approach; techniques must be tailored to the particular requirements and characteristics of the company. However, every e-commerce company can use SEO to raise exposure, traffic, and revenue with proper planning, continuing optimization, and analytics monitoring.

Summary and Main Ideas

SEO, or search engine optimization, is crucial in today’s e-commerce environment. It is a crucial tool for internet businesses to use to increase traffic, visibility, and ultimately sales. Keeping up with the most recent SEO best practices is essential for businesses given the growth of digital marketing and online buying.


One of the most important lessons from this post is that SEO requires ongoing work rather than a one-time setup. Your SEO methods must change since Google’s algorithms are continually being updated. To improve your website’s exposure on search engines, SEO entails a number of components that must all operate in unison.


One of the foundations of SEO is keyword research. By choosing the appropriate keywords, you can ensure that your website appeals to your audience’s search intent as well as attracting focused traffic. Since they are less competitive and better match individual user inquiries, long-tail keywords are very useful.

Another crucial component is a website structure that is SEO-friendly. Developing a logical hierarchy, using clear and intelligible URLs, putting internal linking techniques into practice, and making sure your website is simple to traverse are all essential. This enhances user experience, which can increase dwell time and decrease bounce rates while also assisting search engines in understanding your website.


No emphasis can be placed enough on content quality. Quality material that is interesting to readers and search engines alike. For content to be current, it must offer value, be original, and be updated frequently. For example, adding a blog to your e-commerce website can be an effective approach to offer worthwhile material and naturally incorporate keywords.


Alt attributes and meta tags are important SEO components as well. These consist of the image alt text, meta description, and title tag. They enrich the information search engines have about your page, which affects how it is indexed. The specified keywords can be utilized to improve visibility at this point.


We explored a variety of sophisticated strategies, including machine learning, AI, schema markup, mobile SEO, and video SEO. The importance of optimizing for these platforms has increased due to the growth of mobile and voice search. Schema markup, on the other hand, can produce rich results that improve your SERP visibility, and knowing how AI and machine learning affect search engines can keep you one step ahead of the competition.

Finally, it’s crucial to use analytics to track the success of your SEO efforts and to modify your plans as necessary. SEO takes time and consistent work; it is not a quick fix. The benefits of doing it well, however, are substantial, with better exposure resulting in more visitors, leads, and finally, sales.


In conclusion, SEO may be a potent tool for increasing e-commerce sales when used effectively. You may optimize your website for both search engines and people, resulting in a noticeable rise in sales, by keeping up with the most recent trends and best practices.

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