How Implementing SEO Can Help Your Business

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Team Finleeds
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Implementing SEO can help your business in a lot of different ways, among these are:

  1. Increasing brand visibility: Helps businesses appear in front of potential consumers and rank above competitors
  2. Drives targeted traffic: Aligns with user search terms, making businesses the go-to source.
  3. Brings in organic traffic: Attracts genuine, high value, user searches without aggressive advertising.
  4. Boosts brand awareness: Establishes great brand recognition as  well as giving it a unique voice.
  5. Creates a great brand experience: Ensures efficient navigation and quick access to information.
  6. Builds credibility & trust: Higher search rankings and updated content enhances credibility and trust.
  7. Increases conversions: Targets visitors with a higher intent to purchase.
  8. Long-lasting results: Unlike other marketing strategies, SEO can provide lasting results if maintained. 
A graph showcasing the growing results an effective SEO strategy can give.

A business’s top goals are to increase customer conversions and boost sales revenues. If these reflect your objectives, Search Engine Optimization (SEO) should be one of your top priorities. It is one of the best ways to boost business visibility, drive traffic, and satisfy customers. 


Often, small to medium-sized businesses overlook SEO as an essential marketing strategy. Yet, most consumers turn to the internet as their primary source of information, researching products and services. Business owners can embrace this potential audience if they optimize their websites for search engines and search user intent. If not, they miss out on significant benefits and take on serious consequences. Find more about how implementing SEO can help your business below!


Top 8 Ways SEO Helps Your Business

List of 8 benefits that implementing SEO for your business can generate.


1. Increases Brand Visibility

Brand visibility is one of the most critical focuses for any marketing strategy. Ultimately, businesses can only appeal to their target audience if they can reach them. For instance, traditional marketing methods involve scoping out where consumers shop regularly and pinpointing prime venues. Since many potential consumers use the World Wide Web, it’s essential to cashing in on this opportunity. By implementing strong SEO tactics, you can increase how many individuals, and times your business is face-to-face with a consumer. 


Exposure is only a part of brand visibility; it also involves beating the competition. After all, if consumers land on an attention-grabbing competitor before they lay eyes on your website, you’ve already lost them. Since this is the case, your business cannot rely on its organic placements in search engine results pages (SERPs). You must actively try to rank higher than your competition; that’s where SEO can come in and save the day. Better content, smart keyword choices, and other SEO techniques can make all the difference in SERPs rankings.

Two people one of which is pointing to a pie chart and the other is sitting on top of the chart


2. Drives Targeted Traffic

Many marketing campaigns can be challenging to design, develop, and roll out. One of the most common issues is that they cannot reach their target audience, whether they employ traditional or online marketing; the scope is too wide.


It can take a lot of work to curate advertising to meet a target audience. Online is probably the easiest, especially with SEO. Rather than your business trying to find the customer, SEO ensures the customer can find you. Since it incorporates real user search terms, phrases, and questions, your website can be the go-to source for answers and solutions.


3. Brings In Organic Traffic

Marketing teams do not only struggle with reaching the target audience, but they also often have trouble convincing them. Consumers genuinely do not like blatant advertising; in other words, they do not like being sold products and services. So, businesses typically work overtime to ensure they market to their audience in exactly the right way. Otherwise, their potential customers may lose interest almost instantly.


Fortunately, your team doesn’t need to spend all their creative energy on the perfect ad. Rather, you can turn to SEO. It is such a powerful marketing technique because it does not explicitly market anything; instead, it focuses on appealing to real user searches, indexing for those key terms and phrases, ranking higher on those SERPs, and providing the best information or solutions for the search intent. In this way, individuals are naturally inclined and convinced to click on your website and convert into customers. Since this is the case, SEO can increase organic traffic to your website and business.

cars in traffic, and magnifying glass with a chart


4. Boosts Brand Awareness

Suppose you just launched a startup or own a small to medium-sized business. In that case, it can be tough to establish yourself as a brand and earn a name for yourself. Unless consumers know your business exists, you are unlikely to receive organic traffic and conversions.


Brand awareness, or the ability for consumers to recall your name and associate it with a particular product or service, is essential. SEO helps establish brand awareness by improving the relevance of your website with specific search terms. When your website shows up amongst the first few results, consumers are more likely to associate you with their needs.


Yet, SEO can take it one step further than this and give your brand a distinct voice. This way, you will stand out from the other businesses in the same market. A team that works carefully on SEO content can portray values, principles, and messages through their website. As a result, consumers will pick up on what a brand is all about and understand if it aligns with their own.

two people next to a rocket. The two people are working on branding


5. Creates an Excellent Brand Experience

Modern day consumers expect a great deal from companies, more than just an excellent product or service. They appreciate a company who goes above and beyond to create a positive brand experience, an accumulation of good feelings, thoughts, and responses to their business. In return, they are more likely to become a customer and stay a loyal client.


Businesses may wonder how they can encourage a wonderful brand experience online; SEO practices play into it nicely. SEO keywords and backlinks allow consumers to find the information they need quickly and easily; SEO navigation and structure facilitate fast and intuitive websites navigation; technical SEO ensures that users never wait for a page and its content to load correctly; finally, SEO content answers user questions, provides comprehensive info, or points individuals in the right direction. Ultimately, SEO websites allow for an easy, effortless, and enjoyable user experience and leave consumers happy.

Stars representing credibility and trust, and people who are building trust with each other


6. Builds Credibility & Trust

Trust is a critical building block to converting customers and retaining long-term relationships. If consumers do not trust a business, they are unlikely to consume its content, believe its promises, or purchase its products or services. SEO can significantly help companies to earn consumers’ trust by creating a credible track record and establishing a solid reputation. 


SEO can accomplish credibility in multiple ways. First, most internet users understand that search engines rank pages that satisfy their searches near the top of the page. However, even if this isn’t the case, they will intuitively click on these pages first; if the content fulfills their needs, they are more likely to trust the website. As SEO improves your website’s chances of appearing higher on SERPs, visitors can feel more confident choosing your website and business.


Second, regular and up-to-date content influence people to believe you are an authority or expert in a particular niche. You can captivate an audience long-term if you produce and deliver high-quality, value-driven media. Furthermore, suppose reputable third-parties publish your original content or share your work. In that case, it will function as a vote of confidence. Potential customers and search engines will pick up on these credible endorsements, boosting your authority on two fronts.

Hand shake to prove trust, and a woman standing who clearly represents trust and credibility


7. Increases Customer Conversions

When businesses employ traditional advertising, they may create promising leads and customer conversions. However, their lead generation and conversion numbers will still be relatively low. After all, they are reaching people who may not even be in the market for their products or services. For businesses, this often means disappointing results, low return on investment (ROI), and marketing strategy reinvestments.


Alternatively, conversions significantly increase with carefully researched and performed SEO. Users are relatively certain about their search intent; if your SEO experts have selected keywords well and provided relevant webpage content, visitors are already highly interested in your website. Some keywords, such as localized or long-tail keywords, are likely searched by individuals farther down a sales funnel: they intend to purchase a product or service. Since this is the case, you will see better leads and higher conversion rates.

person next to a sales funnel, showing the conversion rate of customers buying items


8. Produces Long-Lasting Results

Most business owners would love to see their efforts maximized over a long time. Yet, it is hard to pinpoint a marketing method that achieves as enduring results as SEO. Initial SEO may be time-consuming because professionals must tinker with even the smallest website details. However, this excellent SEO foundation can dramatically change your visibility, traffic, and conversions.


Many marketing strategies require complete ground-up campaigns on a regular basis. SEO does not start from scratch every time; it calls for maintenance, testing, and optimization on top of the original masterpiece. For example, content creators can continue to add informative blog content with optimal keywords; this allows your business to index for new searches, provides value-driven content for new and loyal customers, and boosts SERPs rankings. Or, as another example, SEO experts can run regular checks and tests to ensure the website still provides an exceptional user experience. In this way, your business invests in an ongoing strategy rather than returning to the drawing board every six months. Ultimately, this saves time, energy, and money.


Ready to take your SEO to the next level for your business? Browse the rest of the blogs for more insights.

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